Learn More about Mobile First Index
You are probably aware that Google has already started working on mobile first index. If this is a new term to you, note that the new index will give priority to the mobile version of websites for ranking signals after which your desktop version will follow in the event that you don’t have a mobile version. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.
It is no secret that a website that loads in the shortest time possible is the delight of every user. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Optimizing images to smaller sizes is advised reason being large one do slow down sites. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.
Lead generation is an important component but pop-ups are a sure fire way of interfering with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. A prudent thing to do would be keeping pop-ups away from your mobile site.